The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq 

Ehsan Shareef Salih 1 and Haseba Salem Hamad 2

1Department of Business Administration, Faculty of Management Sciences, Department of Business Administration, Federal University of Lafia, Nasarawa State, Nigeria.

2 Department of Business Administration, College of Administration and Economics, Sahalahaddin University-Erbil, Kurdistan Region, Iraq.

Correspondence: [email protected][email protected]

Received: May 11, 2023,           Revised: July 8, 2023,   Published: August  15, 2023

Abstract

This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared value (CSV) is a trendy concept in the fields of corporate practice and management theory, emphasizing the production of economic value in a way that also benefits society and the environment. In order to collect required date, the study applied quantitative research design via a questionnaire survey. This study also applied The Total Population Sampling (TPS) approach is applied to investigates the relationship between EM and CSV of a number of food and drinking factories of Kurdistan Rereign of Iraq (KRI). Structural equation modelling (SEM) was used for data analysis using AMOS. The findings reveal a positive and significant impact of EM on the creation of shared value. These results have implications for both food and drinking factory owners and government’s policymakers who aim to foster sustainable economic development.

Keywords: Entrepreneurial marketing; creating shared value and drink and food manufacturing


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DOI: https://doi.org/10.23918/ejmss.V3i4p1


Citation

Salih, E. S., & Hamad, H. S. (2023). The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq. Eurasian Journal of Management & Social Sciences, 4(1), 89. doi: 10.23918/ejmss.V4i1p87


© Ehsan Shareef Salih and Haseba Salem Hamad, Published by EJMSS. This article is published under the Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) license. Anyone may copy and redistribute the material in any medium or format, subject to full attribution to the original publication and authors. The full terms of this license may be seen at https://creativecommons.org/licenses/by-nc/2.0/


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