Determinants of Mobile Wallet Service Usage

Aws Abed¹ and Anas Al-Haj Hussein²

¹ Department of Business and Management, Faculty of Administrative Sciences and Economics,

²Department of accounting, Faculty of Administrative Sciences and Economics, Tishk International University, Erbil, Kurdistan Region/Iraq.

Correspondence: [email protected]

Abstract:

The advancements in mobile technologies have changed the way that people interact with many aspects of their daily life. People in the Kurdistan Region of Iraq (KRI) are interested in mobile payment services as they support the user’s mobility and enhance their ability to pay “whenever and wherever”, moreover, increasing their capability to bypass the financial sanctions imposed against the use of some e-payment services such as PayPal.

This paper stands among the few studies done in the KRI that tackle the Mobile Wallet Service (MWS) and aim to shed light on the current literature related to it, furthermore, the study tries to get an insight into people’s willingness to use such a service in the KRI.

the research has adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) for using the MWS. A questionnaire was designed for the UTAUT was distributed online for access in KRI, for a sample of 203 respondents in which 36.9% responded that they do not use this service because of many reasons, on top of them were the zero-interest level, lack of awareness of the service, and security concerns.

The statistical analysis showed results that the intention of using the Mobile Wallet Service (MWS) was slightly affected by the performance expectancy, effort expectancy, social influence, and the facilitating condition of using this payment service, while the privacy risk had no impact at all which do not come along with other studies conducted in this field and can pave the way to other researchers to investigate deeper and in other factors such as security and readiness.

Keywords: Mobile Wallet Service (MWS), Unified Theory of Acceptance and Use of Technology (UTAUT), Privacy Risk.

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Doi: https://dx.doi.org/10.23918/ejmss.V2i1p19

Published: May 16, 2021

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