The Impact of Online Shopping in Boosting Sales and Cost Reduction in Commercial Companies
Author: Chnar Abdullah Rashid1
1Sulaimani Polytechnic University, Technical College of Administration, Accounting & Finance Department, Sulaimani, Iraq
Abstract:This research mainly focused on using social media and its impact on increasing sales and cost reduction. This attempt was conducted through online questionnaire which was sent to 120 commercial traders in Kurdistan Region of Iraq/ Sulaimani via messenger. It contains 17 questions which consists of 6 main dimensions: (use of social media; boosting sales; increasing profits; cost reduction; reliability; resale intention) and 91 responses were collected. A hypothesis was developed in which online shopping or social media has impact on boosting sales, profits, and costs reduction. The result shows that social media has impact on sales and profit positively. More information has been illustrated in this research.
Keywords: Sales, Profits, Cost Reduction, Commercial Company, Social Media, Online Shopping
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