Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil
Karwan T. Rashid1 and Prof. Dr. Mahabat Noori Abdullah2
1,2Department of Business Administration, College of Administration and Economics, Sahalahaddin University-Erbil, Kurdistan Region, Iraq.
1Business and Management Department, Faculty of Administrative Sciences and Economics, Tishk International University, Erbil, Kurdistan Region, Iraq
Correspondence: [email protected] – [email protected]
Received: April 20, 2022 | Revised: May 24, 2022 | Published: July 03, 2022
Abstract
This study is exploratory research to intend figure out the role of ledge management in the marketing services of education (MSE) from the private universities in Erbil. All concepts associated with knowledge management and marketing management play important role in today’s world. Knowledge management (KW) is the process to capture and improving, distributing, and utilizing effectively. Through the designed questionnaire 110 survey questionnaires are distributed, and 92 proper responses were collected for study analysis to represent the new conceptual model and further reframed as the outcome of the study analysis. The other statistical tests frequency, percentages, regression, agreement ratio, composite reliability (CR); average variance extracted (AVE), and discriminant validity of the square root of the average variance extracted (AVE) used to indicate the adequacy of the confirmed the significant level of extract variables based on the study population responses. The finding of the study demonstrates that knowledge management has a positive and significant role in the marketing services of education were the proposed study hypothesis is highly accepted. The findings of the data analysis identify the study coefficient shows that by using knowledge management the marketing services of education effectively increase and enhance the marketing planning, marketing operation, execution of marketing activity, and marketing monitoring.
Keywords: Knowledge Management, Marketing Services of Education, Private Universities in Erbil.
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DOI: https://doi.org/10.23918/ejmss.V3i1p17
Citation
Rashid, K. T., & Abdullah, M. N. (2022). Role of Knowledge Management Process in the Marketing Services of Education An analytical study of the beliefs of members of college councils in private universities of the city of Erbil. Eurasian Journal of Management & Social Sciences, 3(1), 17-33. https://doi.org/10.23918/ejmss.V3i1p17
© Karwan Talaat Rashid and Prof. Dr. Mahabat Noori Abdullah, Published by EJMSS. This article is published under the Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) license. Anyone may copy and redistribute the material in any medium or format, subject to full attribution to the original publication and authors. The full terms of this license may be seen at https://creativecommons.org/licenses/by-nc/2.0/
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